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Michael Duquet
Director, Digital at PDFTron Systems Inc.
Michael Duquet is an experienced marketing professional with a diverse background in digital strategy and growth leadership. While he was previously listed as Director, Digital at PDFTron Systems Inc., his current role is Senior Vice President of Marketing at Backlight.3
Career Highlights
Marketing Expertise:: Michael has over 15 years of experience in the marketing industry, specializing in evolving web marketing strategies and systems.2 His expertise spans various areas, including:
- Growth leadership
- Web strategy
- Optimization
- Retention marketing
Previous Roles:: Before joining Backlight, Michael held several notable positions:
- Vice President of Marketing Operations at Strawhouse, a media capital agency focused on customer acquisition1
- Director of Web Strategy at Absolute Software, where he led the redesign and rebranding of customer-facing web properties1
- Positions at Hootsuite, a social media management platform, and Widerfunnel, a conversion optimization agency1
Current Position:: As Senior Vice President of Marketing at Backlight, Michael is responsible for the overall marketing go-to-market strategy.13 He joined Backlight after it acquired Celtx, a media production software developer.1
Education
Michael holds a Bachelor of Arts degree from McGill University.1
Skills and Expertise
Michael Duquet is known for his ability to:
- Drive new customer acquisition
- Grow revenue during critical high-growth stages
- Lead integrated marketing teams to achieve great results1
His versatile skill set and proven track record in evolving web marketing strategies make him a valuable asset in the digital marketing landscape.2
