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Robert Simpson
Principal UX Researcher at Root Inc.
Robert Simpson is an experienced researcher and user experience professional currently working at Root Inc. in the Greater Chicago Area.1 His career has progressed through various research roles, with a significant tenure at Ipsos.
Career Progression
Robert's career journey includes:
Current Role::
- Principal UX Researcher at Root Inc. (January 2022 - Present)1
Previous Positions::
- Senior UX Researcher at Root Inc. (July 2021 - January 2022)1
- Principal Researcher at Ipsos (July 2021)1
- Senior Lead Researcher at Ipsos (September 2019 - July 2021)1
- Lead Researcher at Ipsos (July 2018 - September 2019)1
- Researcher at Ipsos (August 2017 - June 2018)1
- Analyst at Ipsos (February 2016 - August 2017)1
Education and Early Career
Robert holds a B.S. in Psychology from Wheaton College (IL).1 During his time at Wheaton, he gained research experience as a Behavioral Research Assistant, working under William Struthers, PhD.1
Skills and Expertise
Robert's professional focus appears to be in user experience (UX) research and human factors, particularly in the context of digital products and services. At Root Inc., he leads research efforts, including work on embedded insurance offerings with Carvana.1
Additional Information
- Robert has language proficiencies in English (native or bilingual), Spanish (limited working proficiency), and German (limited working proficiency).1
- He has experience in academic research, having co-authored a paper on disaster and cosmology events while working at the Humanitarian Disaster Institute at Wheaton College.1
Robert Simpson's career trajectory shows a steady progression in the field of research, with a particular emphasis on UX and consumer insights in recent years.
