Robert Rice

Robert Rice is a seasoned entrepreneur and technology innovator who currently serves as the CEO and Founder of Omniscape, a Metaverse platform that seamlessly blends augmented reality (AR) and virtual reality (VR) technologies.12

Career Highlights

Robert founded Omniscape in January 2019, describing it as the first Metaverse platform to link physical to virtual environments.2 Prior to this, he established Transmira in June 2014, which developed the Omniscape platform.2

Expertise and Innovations

Robert is known for his expertise in:

• AR, VR, and XR technologies
• Spatial computing
• Artificial intelligence
• Blockchain technology

He is credited with coining the term "XR" to represent the combination of AR and VR.3 Robert has also been involved in pioneering virtual goods that integrate physical, digital, and blockchain elements.3

Other Ventures and Roles

Throughout his career, Robert has founded and led several technology companies:

• LocalSense (2011-2013): A social commerce and analytics platform2
• Neogence Enterprises (2006-2011): Developed a mobile and local augmented reality platform2
• Orchid Media (2004-2008): Published Asian-developed online role-playing games2

Additionally, Robert founded the AR Consortium in 2009, which was dedicated to commercializing augmented reality technologies.2

Current Focus

Robert is currently focused on developing Omniscape, which aims to maximize reach, revenue, and retention for brands and businesses by bringing location-based experiences to life.2 The platform leverages patented technology to create immersive experiences that connect the physical and virtual worlds.2

Robert Rice's LinkedIn username is indeed robertrice, as mentioned in the query.2