Robert Nicholson

Robert Nicholson is a seasoned digital marketing leader with extensive experience in transforming digital operations. He currently serves as the Director of Digital Marketing, Data & Analytics at Robert Walters, a global recruitment company specializing in Marketing, Finance, and IT.13

Career and Responsibilities

In his role at Robert Walters, Nicholson oversees various digital aspects of the company:

• Website Management: He manages over 50 brand websites using Adobe Experience Manager.1
• Marketing Automation: Utilizes tools like Adobe's Marketo and Momentum by Clevertouch.1
• Digital Events and Advertising: Handles digital events and advertising initiatives.1
• Recruitment Tools: Manages tools for posting job adverts and processing applications.1

Nicholson describes his role as a B2B2C marketer, catering to three main audiences: job applicants, hiring companies, and Robert Walters Group itself.1

Approach and Philosophy

Nicholson's approach to digital marketing is characterized by:

• Customer-Centricity: He focuses heavily on delivering good marketing to customers, believing that this approach takes care of internal metrics naturally.1
• Experience-Driven: He emphasizes the importance of candidate and client experiences as key differentiators in the recruitment industry.1
• Martech Advocacy: Nicholson views martech as crucial, especially in a COVID-driven world, for driving better candidate and client experiences.1

Measuring Success

Rather than focusing solely on metrics, Nicholson's success is measured by:

• Feedback from field marketers to senior directors
• Efficiency improvements and cost savings
• Stakeholder satisfaction across different departments
• The ease of doing business that his efforts facilitate1

Education

Nicholson has pursued education at Harvard Business School, which likely contributes to his strategic approach to digital marketing.2

Robert Nicholson's LinkedIn username is robertjnicholson, as mentioned in the query.2