Robert McPhedran

Robert McPhedran is a prominent figure in the field of social research, currently serving as the Senior Director and APAC Head of Behavioural and Communications at Kantar Public. His expertise lies in behavioral science, public participation, and organizational development, which he applies to various projects across the Asia Pacific region.

Professional Background

• Current Role: Senior Director - APAC Head of Behavioural and Communications at Kantar Public.
• Previous Experience: He has a background in social research and has worked with organizations such as Verian Group. His academic credentials include studies at the London School of Economics and Political Science (LSE).

Areas of Expertise

• Behavioral Science: McPhedran focuses on understanding human behavior to inform public policy and communication strategies.
• Misinformation Studies: He has been involved in research related to misinformation, particularly its impact on public perception and decision-making.
• Public Participation: He emphasizes the importance of engaging communities in organizational processes and change management.

Contributions

Robert McPhedran actively shares insights on platforms like LinkedIn, discussing topics such as psychological inoculation against misinformation and the effects of campaigns like Veganuary on dietary choices. His work aims to enhance public understanding and improve communication strategies within organizations.1234