Robert Jones is a highly esteemed brand strategist, consultant, and professor who has worked with some of the world's most recognizable organizations. With a background in philosophy and English from the University of Cambridge, Robert applies his multidisciplinary education to his work in branding and strategy. He is the author of The Big Idea and Branding: A Very Short Introduction, which showcase his expertise in the field. Robert's impressive resume includes roles such as strategist at Wolff Olins, professor of brand leadership at the University of East Anglia, and research fellow at the University of Cambridge. He has worked with companies like Barclays, Daimler, and Wikipedia, and brings his extensive knowledge to his work as an independent brand strategist for Robert Jones Brand Consulting. Additionally, Robert is a talented writer and mentor, making him a valuable asset to any team.