Robert Jones

Robert Jones is a prominent figure in the branding industry with over 30 years of experience. He is the founder of Brandland, a network for branding professionals in Norwich, UK, which he established in 2020.31

Professional Background

Robert Jones has had an extensive career in brand strategy:

• He worked at Wolff Olins, a leading global branding consultancy, for 30 years.4
• During his time at Wolff Olins, he helped over 70 organizations build their brands, including notable clients such as Barclays, Oxfam, PwC, National Trust, Tate, and Tesco.1
• After his tenure at Wolff Olins, he set up as an independent brand consultant in 2020.3

Academic Career

Alongside his professional work, Robert Jones has a significant presence in academia:

• He is a Professor of Brand Leadership at the University of East Anglia (UEA).3
• At UEA's Norwich Business School, he established the world's only MSc in Brand Leadership.3
• He teaches modules on brand leadership and supervises PhD students.3

Publications and Research

Robert Jones has contributed to the field of branding through various publications:

• He is the author of "The Big Idea" and "Branding: A Very Short Introduction".2
• He edited a special issue of the Journal of Brand Management, which has become one of the journal's most cited editions.3

Brandland

As the founder of Brandland, Robert Jones has created a network that:

• Connects over 600 people working in branding in Norwich.3
• Recognizes Norwich as an unusual hotspot for big brands and creative agencies.3
• Contributes to UEA's impact as a civic university on the creative economy of Norwich.3

Robert Jones continues to be active in the branding industry, sharing his expertise through events and discussions, such as the recent conversation with Chris Bosher, Head of Strategy at Borne, about brands today.1