Mike Benson
Mike Benson is a branding expert with a passion for connecting people and creating meaningful experiences for brands and their customers. With an educational background in writing, design, French, theatre, advertising, and acting, he has developed a diverse skill set that he has applied to his work in the industry. Benson is currently the CCO at Berliner Benson, where he helps organizations discover their true positive purpose and articulates their brand story, creates integrated internal and external communications, and builds partnerships built on trust, respect, and results. Prior to that, he held positions as a creative partner and copywriter/creative director at various agencies, including Wolff Olins and McCann Erickson.
Benson has specialties in branding, writing, storytelling, design, digital, video, print, emotion, logic, customer, and employee experience. He has worked with brands in various industries, including sports, conservation, arts, technology, lifestyle, news, products, places, music, and more. His belief that brands are built from the inside is reflected in his work, which focuses on creating an employee experience that translates to a positive customer experience. Benson's work also emphasizes creating a positive social and environmental impact and intuitively connecting with customers.