Robert Campbell

Robert Campbell is a seasoned entrepreneur and advertising industry veteran with a diverse career spanning several decades. He is the founder of High50, a platform he established in June 2012 to cater to the over-50 demographic.2

Career Highlights

Advertising Background:: Campbell began his career as a copywriter at WCRS and AMV, where he was mentored by David Abbott.2 He co-founded Rainey Kelly Campbell Roalfe (RKCR) in 1993, which became one of the UK's most successful independent agencies before being acquired by Y&R.3

Entrepreneurial Ventures::

• Founded High50 in 2012, focusing on the well-heeled over-50 demographic2
• Started (Beta), a marketing solutions company, in 20092
• Launched CampbellTomato, a 'rapid change' consultancy, in 20172

Recent Endeavors::

• Founder of THE SILVER ACADEMY (September 2024 - Present), aimed at reskilling and inspiring the UK's 50+ workforce2
• Chairman of THE BUDDHIST SOCIETY TRUST (November 2021 - Present)2

High50

High50 was created to address the growing importance of the over-50 demographic in the UK. Campbell's vision for High50 included:

• Building an inspirational 50+ community
• Providing a 'roadmap' for life after 50
• Offering marketers opportunities to connect with this wealthy demographic2

Personal Life

Campbell has experienced both professional successes and personal challenges. He went through a divorce that impacted him financially, but he remained resilient, focusing on caring for his two young boys and rebuilding his career.1

Robert Campbell's career demonstrates his ability to adapt to changing market trends and his entrepreneurial spirit in creating businesses that address emerging demographic needs.