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    Holly Campbell

    Global marketing and media communications professional

    Holly Campbell is the Senior Vice President of Marketing and Creative at Famous Footwear, a major footwear retail brand.12 In her role, she oversees marketing strategies and creative initiatives for the company.

    Professional Background

    Campbell is described as a marketing expert with strong leadership qualities. Her colleagues regard her as:

    • Brilliant and innovative
    • Bold and ambitious
    • A visionary leader
    • The "life of the party" with a "heart of gold"6

    Recent Initiatives

    Under Campbell's leadership, Famous Footwear has undertaken several notable marketing campaigns:

    Agency Partnerships:: Campbell led the selection of new creative and media agencies for Famous Footwear in 2024, including:

    • Havas Media Network as the media agency of record12
    • Yard NYC and THE MAYOR as creative agencies of record34

    Community Engagement:: Campbell spearheaded a nationwide mural initiative as part of the "Make It Famous" campaign. This project involves:

    • Collaborating with local artists to create murals on Famous Footwear storefronts
    • Celebrating community identity and fostering artistic expression
    • Enhancing brand visibility and increasing foot traffic5

    Brand Evolution:: Campbell is overseeing efforts to evolve Famous Footwear's brand marketing, including:

    • Developing a new brand tone and strategy
    • Launching new campaigns timed with the Back-to-School season
    • Focusing on building emotional connections with consumers34

    Campbell's approach emphasizes community collaboration, artistic expression, and empowering individuals to "Make it Famous" with their unique qualities.5

    Highlights

    Famous Footwear Paints a Pretty Picture
    May 24 · aaaa.org
    Famous Footwear Selects THE MAYOR as Creative Agency of Record
    May 15 · aaaa.org
    Famous Footwear Selects Yard NYC and THE MAYOR as Creative ...
    Havas Media announced as media agency of record for Famous ...

    Related Questions

    What are Holly Campbell's key achievements at Famous Footwear?
    How has Holly Campbell's leadership impacted Famous Footwear's marketing strategies?
    What specific projects has Holly Campbell overseen at Famous Footwear?
    How did Holly Campbell transition into her role at Famous Footwear?
    What are Holly Campbell's career highlights before joining Famous Footwear?
    Holly Campbell
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    Location

    St Louis, Missouri, United States