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Holly Campbell
Global marketing and media communications professional
Holly Campbell is the Senior Vice President of Marketing and Creative at Famous Footwear, a major footwear retail brand.12 In her role, she oversees marketing strategies and creative initiatives for the company.
Professional Background
Campbell is described as a marketing expert with strong leadership qualities. Her colleagues regard her as:
- Brilliant and innovative
- Bold and ambitious
- A visionary leader
- The "life of the party" with a "heart of gold"6
Recent Initiatives
Under Campbell's leadership, Famous Footwear has undertaken several notable marketing campaigns:
Agency Partnerships:: Campbell led the selection of new creative and media agencies for Famous Footwear in 2024, including:
- Havas Media Network as the media agency of record12
- Yard NYC and THE MAYOR as creative agencies of record34
Community Engagement:: Campbell spearheaded a nationwide mural initiative as part of the "Make It Famous" campaign. This project involves:
- Collaborating with local artists to create murals on Famous Footwear storefronts
- Celebrating community identity and fostering artistic expression
- Enhancing brand visibility and increasing foot traffic5
Brand Evolution:: Campbell is overseeing efforts to evolve Famous Footwear's brand marketing, including:
- Developing a new brand tone and strategy
- Launching new campaigns timed with the Back-to-School season
- Focusing on building emotional connections with consumers34
Campbell's approach emphasizes community collaboration, artistic expression, and empowering individuals to "Make it Famous" with their unique qualities.5