Robbie Kellman Baxter

Robbie Kellman Baxter is a renowned expert in subscription pricing and membership models. She serves on the advisory board of Strava, a popular fitness tracking platform.13

Professional Background

Robbie is a seasoned strategy consultant with extensive experience in the membership economy. She works with organizations of various sizes to help them implement and optimize subscription-based business models.1 Her expertise spans across multiple industries, assisting companies in starting, scaling, and sustaining their leadership positions using subscription pricing and membership strategies.1

Author and Speaker

Robbie is the author of two influential books in the subscription business space:

1. "The Membership Economy"
2. "The Forever Transaction"

These books explore how companies can build loyalty, generate recurring revenue, and create long-term customer relationships.1

As a keynote speaker, Robbie addresses large organizations, intimate groups of board members, and conferences across various industries. She customizes each event with flexible frameworks, practical advice, and case studies from her consulting experiences.1

Podcast Host

Robbie hosts the "Subscription Stories" podcast series, where she interviews leaders in the subscription industry about their strategies for generating predictable recurring revenue.1

Consulting and Mentoring

In addition to her advisory roles, Robbie provides consulting services to organizations looking to implement or improve their subscription models. She also mentors a select group of solopreneurs and consultants each year, helping them build their ideal businesses based on her experiences.1

Education and Background

Robbie obtained her MBA from the Stanford Graduate School of Business. Her experience as a Silicon Valley product marketer, particularly her work with Netflix in the early 2000s, sparked her interest in subscription business models.2

Robbie Kellman Baxter's LinkedIn username is robbiekellmanbaxter.4