Rob te Braake

Rob te Braake is a seasoned entrepreneur and financial expert with a diverse background in business and finance. He is the founder of Insight Matters, a company that helps online business owners gain clarity on their financial numbers.1

Professional Experience

Rob has over 10 years of experience as a serial entrepreneur.6 His career journey includes:

• Starting in banking in the Netherlands
• Co-founding a technology and investment firm based in Beijing
• Serving as a CFO for Onfolio, a Nasdaq-listed holding company that acquires and manages a portfolio of online businesses2

Current Roles and Expertise

Rob te Braake currently holds several positions:

• Founder of Insight Matters
• Growth Mentor at GrowthMentor
• Financial consultant and advisor

His areas of expertise include:

• Business finance and budgeting
• Reporting and analysis
• Forecasting and scenario planning

Entrepreneurial Focus

Rob's work primarily revolves around helping online business owners and entrepreneurs with their financial strategies. He has evolved Insight Matters from a pure reporting and analysis specialist into a comprehensive finance department solution for businesses.3

Content Creation and Thought Leadership

Rob actively shares his knowledge and insights through various platforms:

• He writes articles on LinkedIn about business finance topics, such as budgeting for businesses and analyzing average order value47
• He participates in podcasts, discussing entrepreneurship and strategy6
• He regularly posts updates and insights on LinkedIn about growth, finance, and brand management25

Rob te Braake's LinkedIn profile (username: rob-te-braake) serves as a hub for his professional activities and thought leadership in the areas of business finance and growth strategies.