Rob Sender

Rob Sender is a seasoned marketing professional currently serving as the Senior Manager of Brand Content at Keurig Dr Pepper Inc., a position he held from December 2020 to December 2021. In this role, he led a team responsible for developing comprehensive consumer-facing communications for various beverage brands, including Dr Pepper, 7UP, and Canada Dry. His efforts contributed to several award-winning campaigns recognized at prestigious events like the Effie Awards and Clio Awards.12

Professional Background

Before his tenure at Keurig Dr Pepper, Sender worked at The Marketing Arm, an Omnicom Group agency, where he progressed through various roles, ultimately becoming Associate Director of Digital Integration. His responsibilities included developing digital marketing strategies and managing multimillion-dollar budgets for major clients like State Farm.2

Education

Rob Sender earned a Master’s of Science in Sports Marketing & Management from Baylor University (2009-2010) and a Bachelor’s of Science in Business Administration from Trinity University (2005-2009) .12

Current Role

As of December 2021, Sender transitioned to the Dallas Cowboys, where he now serves as the Director of Brand & Marketing. In this capacity, he leads a team focused on engaging the next generation of fans through innovative marketing strategies.23

Overall, Rob Sender's career reflects a strong background in brand management and digital marketing within high-profile organizations, showcasing his expertise in creating impactful marketing campaigns.