Ageda "Aggie" Garcia

Multifaceted Marketing Leader | Sponsorships | Multicultural | Brand | Relationship Management| Promotions | Strategic Planning

Ageda "Aggie" Garcia

Ageda "Aggie" Garcia is a dedicated marketing manager who currently works as the Bottler Activation Manager at Keurig Dr Pepper Inc. in Los Angeles, California.1 She is passionate about her work and thrives on ensuring that all marketing executions are perfectly implemented.1

Experience

Bottler Activation Manager at Keurig Dr Pepper Inc. (April 2019 - Present)
- Commercialization lead with the top 7 Coca-Cola bottlers in the West division
- Lead on sponsorship activation with Las Vegas Raiders
- Dedicated to driving 32M volume, $215M profit and 10% share results for Dr Pepper
- Customize brand plans to align with bottler priorities to maximize activation and execution at store level
- Develop relevant tools based on local market dynamics that enhance overarching plan1
Marketing Activation Manager at The Coca-Cola Company (April 2015 - May 2018)
- Point person for management and activation of premier properties like AEG, Staples Center, L.A. Dodgers, L.A. Kings, Stub Hub Center, The Forum, UCLA, Six Flags Magic Mountain, Universal Studios Hollywood, LEGOLAND, San Diego Zoo and Safari Park
- Developed and executed short-term and long-term business plans that were mutually beneficial, delivered on business objectives and created incremental value
- Supported contract negotiations and renewals
- Managed experiential agencies to create unique event activations that increased brand visibility1
Multicultural Marketing Manager-West at Coca-Cola (January 2006 - April 2015)
- Lead and SME for multicultural marketing for the West Region, aligning consumer insights to create customized marketing programs
- Developed multi-faceted annual business plan that included national programs, local initiatives, strategic partners, and programming calendars across all channels1
Sr Manager Promotions & Corporate Sponsors at Universal Studios Hollywood (2000 - 2006)
- Primary contact for theme park corporate partners: Coca-Cola, Gatorade, Kodak, MasterCard, Nestle, and Toyota
- Managed relationships to maximize contractual commitments and fulfill inventory obligations
- Served as the interdepartmental liaison with Universal business units
- Consulted with equity partners on usage of intellectual properties
- Collaborated with cross functional teams to ensure successful promotion execution
- Responsible for all sweepstakes fulfillment with one direct report1