Rob Roy Rankin

Rob Roy Rankin is the Principal and Founder of Rankin Business Lawyers, an innovative Australian-based national virtual law firm.12 He is a legal entrepreneur with a unique approach to practicing law, focusing on creating positive experiences for both lawyers and clients.

Career Background

Rob began his career in intellectual property law within the pharmaceutical industry.12 He later transitioned to commercial law, becoming a partner in a traditional Melbourne-based law firm.1 Recognizing the need for a more modern and flexible approach to legal practice, Rob established his own boutique firm, Rankin Business Lawyers.1

Innovative Approach

Rob's vision for his law firm is built on several key principles:

1. Flexible Work Environment: He empowers lawyers to work autonomously, allowing them to choose where, how, and when they work best.1
2. Technology-Driven: The firm leverages technology to enable mobility and efficiency.1
3. Client-Centric: By creating a positive experience for lawyers, the firm aims to deliver better outcomes for clients.1

Social Responsibility

Rankin Business Lawyers is a Certified B Corporation, demonstrating Rob's commitment to:

• Social and environmental performance
• Accountability
• Transparency1

The firm's approach has been recognized by Forbes magazine, appearing on its Best for the World – Workers Honoree List in 2018, 2019, and 2021.1

Personal Philosophy

Rob is passionate about helping people grow both personally and professionally.12 His leadership style focuses on nurturing relationships and finding long-term solutions for success.2 This approach has allowed him to create a diverse practice, assisting clients across various industries.3

In summary, Rob Roy Rankin is not just a director at a law firm, but an innovative legal entrepreneur who has reimagined the traditional law firm model to prioritize employee well-being, client satisfaction, and social responsibility.