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    Rob Redman

    Rob Redman is the Head of Customer Success Best Practice at Adobe, where he has been working for over seven years.1 In his role, he is responsible for standardizing operations, tools, and systems to drive an effective customer success (CS) operation, from customer onboarding to driving value and adoption until renewal.1

    Key aspects of Rob Redman's role and contributions include:

    1. Developing scalable programs: He was involved in creating CAPTIVATE, a scalable onboarding program that uses videos and computer-based training.1

    2. Implementing training initiatives: Rob has been working on creating virtual role-play exercises for renewal conversations, objection handling, and impact and influence.1

    3. Communication strategies: He sends weekly program updates and has created "top 10 hacks" for new starters to make an impact quickly.1

    4. Community engagement: Rob encourages participation in the Customer Success Network and promotes an inside-out and outside-in approach to gain diverse perspectives.1

    5. Promoting continuous improvement: He has implemented initiatives like the CSM value story, which incentivizes CSMs to showcase their successes with customers.1

    6. Fostering leadership: Rob emphasizes the importance of empowering team members to come up with new ideas and step up as leaders, especially during crises.1

    Rob Redman's approach to customer success focuses on standardization, continuous improvement, and empowering team members to drive value for customers at Adobe.1

    Highlights

    Oct 30 · vitally.io
    What's the Role of a Customer Success Manager in a B2B ... - Vitally
    Jun 19 · gethownow.com
    Rob Redman of Adobe on building customer success leaders ...
    Rob Redman of Adobe on building customer success leaders ...

    Related Questions

    What are some key strategies Rob Redman has implemented for customer success at Adobe?
    How does Rob Redman's CAPTIVATE program improve customer onboarding?
    What challenges has Rob Redman faced in standardizing customer success operations at Adobe?
    How does Rob Redman use virtual role play exercises in customer success training?
    What are some of the soft KPIs Rob Redman focuses on for measuring customer success?
    Rob Redman
    Rob Redman, photo 1
    Rob Redman, photo 2
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    Location

    London, United Kingdom