Rob Odell

Rob Odell is the current owner of wpDuo, a WordPress website management and design company.3 He acquired the company in May 2023, marking a new chapter in its journey after it was originally founded in 2010 as Satellite 6 and later rebranded to wpDuo.2

Professional Background

Rob has an extensive background in marketing, product management, and leadership roles:

Chief Marketing Officer at SALT Lending: From January 2020 to present, Rob served as the CMO at SALT Lending, a remote position where he:

• Led design, marketing, and growth teams
• Developed strategic PR and crisis management plans
• Increased verified user signups by 237% and loan originations by 75% year-over-year
• Implemented various successful marketing initiatives and programs1

Previous Roles at SALT Lending:

• Co-President (January 2020 - July 2021)
• VP, Marketing & Product (April 2019 - February 2020)
• Senior Product Manager, UX & Growth (September 2018 - April 2019)
• Product Manager (October 2017 - September 2018)1

Education and Certifications

• Bachelor of Arts in Arts Applications from North Carolina State University (2002-2006)
• Certified Bitcoin Professional from The CryptoCurrency Certification Consortium (C4), issued September 20191

Current Focus

As the owner of wpDuo, Rob positions the company as more than just a service provider, but as a partner vested in their clients' success. The company specializes in same-day updates and effortless WordPress management, aiming to act as a reliable extension of their clients' teams.23

Rob's approach emphasizes partnerships based on mutual respect, trust, and deep relational connections. His leadership style focuses on support, accountability, and maintaining a balance between fun and concentrated efforts to overcome challenges.2