Rob Leavitt

Marketing Strategy, Advisory, ABM, Thought Leadership, Executive Engagement

Rob Leavitt is a seasoned marketing professional with extensive experience in B2B technology and services marketing. He currently serves as a Senior Vice President, Advisory at MomentumITSMA, a position he has held since January 2016.1

Professional Background

Rob Leavitt is known for his expertise in:

Marketing strategy
Account-based marketing (ABM)
Thought leadership
Brand strategy
Business-to-business marketing
Services and solutions marketing
Digital marketing
Executive engagement and C-suite marketing1

Current Role

At MomentumITSMA, Leavitt leads advisory engagements with members and clients, focusing on:

Marketing transformation
Account-based growth strategies
Executive engagement program design
Marketing organizational development

He also co-leads the Account-Based Growth Center of Excellence for MomentumITSMA Growth Hub.1

Previous Experience

Before his current role, Leavitt held several notable positions:

Director of Thought Leadership at PTC (2011-2016): He designed and launched the first thought leadership program and executive relationship program for PTC Global Services.1
Vice President, Marketing and Member Community at ITSMA (1999-2007).1
Director of Thought Leadership at PTC Global Services.1
Principal at Solutions Insights, a marketing and sales consulting firm.1
Vice President of Marketing at Truman Company/Fifty Lessons.1

Additional Information

Rob Leavitt is based in Gloucester, Massachusetts, United States. He is also the host of the C-Suite Marketing podcast and has been a board member of the Media Diversity Institute in London.1