Lauren Vickery

Lauren Vickery is a seasoned analytics professional currently serving as the Senior Vice President of Credit Risk at Credit One Bank, a position she has held since August 2022.12 With extensive experience in the financial services industry, Vickery has built a career focused on customer acquisitions, CRM initiatives, and credit risk management.1

Career Progression

Vickery's career at Credit One Bank spans over a decade, demonstrating consistent growth and advancement:

• Senior Vice President, Credit Risk (August 2022 - Present)
• Vice President, Credit Risk (January 2019 - August 2022)
• Assistant Vice President, Risk Acquisitions (May 2016 - December 2018)
• Assistant Vice President, Risk Acquisitions (2002 - 2007)1

Prior to her current role, Vickery gained valuable experience in other financial institutions:

• Vice President, Marketing at Proficio Bank (May 2015 - April 2016)
• Director, Analytics and Operations at Selling Source, LLC (2009 - 2010)1

Expertise and Achievements

Vickery's professional profile highlights several key areas of expertise:

• Financial Services
• Credit Risk Management
• Digital and Direct Mail Marketing & Analytics
• CRM
• Consumer Segmentation
• Lead Generation
• Database Marketing
• Financial Forecasting & Analysis
• Vendor Management1

Throughout her career, Vickery has demonstrated success in various initiatives:

• Optimizing digital acquisition criteria, improving account profitability by 15%
• Building and managing reporting standards for customer acquisition funnels
• Doubling the acquisition budget through effective lead generation efforts
• Reducing cost per acquisition (CPA) by 20% while increasing overall account volume in direct mail campaigns1

In her current role, Vickery is responsible for new account acquisition programs at Credit One Bank, leveraging her extensive experience in risk management and customer acquisition strategies.2