Harvard Business School

US Coast Guard Academy

Strategy, Operations & Marketing Executive with a focus on CX, digital transformation & IoT

United Rentals

Head of Marketing

Customer & Marketing Strategy

Lead strategy and corporate development activities for ~7.5 billion euro business unit with a focus on incubating new business models and driving cross company transformations with a focus on digital and IoT.  Identify customer needs and market opportunities driving portfolio recommendations.  Support development and rollout of cross-company Internet of Things strategy.  Manage M&A pipeline.

Schneider Electric

Vice President, Global Solutions Strategy

Support global go-to-market strategy and execution by delivering an agreed, deep understanding of customer behavior and subsequent impact on business model.  Built and delivered centralized analytics capability for business units and regional teams.  Supported pricing of ~$10 billion in product sales.  Managed qualitative and quantitative research team in support of innovation, branding and other key initiatives.

Vice President, Customer Insights & Strategy

Led Strategy, Corporate Development, Pricing, Market Intelligence, Programs, Marketing Operations, and Sales Enablement activities. Create commercial opportunities driven by market and customer requirements.  Led strategy and business planning for SaaS product.  Acting Chief Marketing Officer (CMO) for period.

Unify

Senior Vice President & CMO

Led Strategy, Corporate Development, Pricing and Market Intelligence activities. Create commercial opportunities driven by market and customer requirements

Vice President

Support the CMO in strategy formulation, management & new initiative incubation.  Drove strategic process to target ~$500 million budget against corporate goals.  Scoped and incubated new customer experience initiatives including Social Media and new brand approach.

Vice President, Corporate Marketing

Tasked to significantly impact SAP through new business approaches; identify, plan and pilot initiatives to significantly improve customer engagement.  Lead SAP’s virtual experience effort from idea to business roll out.  Merged web, community, social media and other technology to better engage customers, employees and partners.  Resulted in ~$10 million internal savings, greater than 3x customer reach & engagement with 4K+ partners and transformational brand experience.

Vice President, Innovation

Execute global, corporate-wide projects to help SAP win against its main competitors.  Drive strategy agreement and execution across sales, marketing, partnering & development.  Prepare executive level recommendations for Board.  Drove 'voice of customer' program, marketing programs and M&A and technology recommendations.  Impacted >200 deals.

Group Director, Strategy Office

Execute CMO’s strategic plan in support of marketing activities that support ~$10 billion in global revenue.  Focused marketing activity (~1000 people / $500 million budget) through organization's first strategic business plan.  Led effort that increased publicly stated brand value by ~$700 million.  Designed, planned and rolled out new end to end marketing process with tight sales engagement.

Director, Strategy & Operations

Worked with Clayton Christensen’s team to apply his “disruptive technology” framework to identify and capitalize on new business opportunities for client.  Develop business plan and proactive competitive response.

Innosight

Consultant

Worked with team to launch early stage venture capital company focused on high technology.  Focus on identifying potential investments and fund raising

Patriot Venture Partners

Associate

Diagnosed complex business problems and recommended solutions to executive level clients.  Partner with client teams to ensure successful implementation throughout.  Present results to CEO & corporate officers

Boston Consulting Group

Led and planned missions in support of Environmental Protection, Search & Rescue, Law Enforcement, National Defense.  Served as an Operations Officer for the Northeast, Executive Office on a patrol boat in the Atlantic & Caribbean and assisted with operations on a large cutter (what the Coast Guard calls a ship) in the Pacific & Bering Sea.

Rob Halsey