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Rob Fontanella
Vice President- Head of Sales at Popwallet
Rob Fontanella is a results-driven digital ad sales and marketing leader with a strong history of growing companies and exceeding revenue goals through strategic go-to-market plans, fostering client and agency relationships, and leading successful teams.
With experience in both large corporations and start-up environments, Rob has a proven track record in Digital, Mobile, Video, Programmatic, Social, Shopper Marketing, and DOOH advertising spaces. He excels in sales strategy, management, and leadership, and is known for his expertise in Digital Media and Emerging Platform Ad Sales.
Key specialties of Rob Fontanella include Digital Media Sales, Social Media strategies, Consultative sales tactics, cultivating direct client connections, driving sponsorship and brand integration sales, and supporting start-up ventures.
Rob's educational background includes studying at Valhalla High School and earning a Bachelor of Science (BS) degree from Bryant University. His professional trajectory features roles such as Vice President - Head of Sales at Popwallet, VP National Ad Sales at Varsity News Network, VP of Sales - Sam's Club at Triad Retail Media, and various high-level sales positions at organizations like Access Sports Media, HookLogic, Inc., Gas Station TV, and Discovery Networks, among others.