Rob Macpherson FRSA FCIM
Managing Director at Impakt
Rob Fcim is a versatile arts professional with extensive experience in marketing, fundraising, and commercial fields.
Throughout his career, he has been involved in award-winning brand development, major event marketing campaigns, fundraising efforts, corporate communications, and advocacy.
His expertise spans across various areas such as memberships, revenue generation, ticketing systems, audience development, catering, website and app development, film production, design, social media, and research.
Rob Fcim has held notable roles at prestigious organizations like Birmingham Hippodrome, Warwick Arts Centre, City of Birmingham Symphony Orchestra, and London Philharmonic Orchestra.
In 2019, he established Creating Impakt Ltd, a consultancy focusing on strategic brand planning for arts, education charities, and creative businesses. This venture collaborates with Substrakt, a digital agency catering to cultural clients worldwide.
His educational background includes a Mini MBA in Brand Management and a BA Hons in Music from Bristol University. Additionally, he is a Fellow of the Chartered Institute of Marketing and the RSA (Royal Society of Arts, Manufactures & Commerce).
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