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Ritesh Kanani
Senior Brand Manager at Play Games24x7 Private Limited
Professional Background
Ritesh Kanani is a dynamic Brand Marketing professional, bringing over a decade of extensive experience in crafting and executing integrated campaigns for a variety of brands and content platforms. Ritesh's professional journey showcases his acumen in brand strategy, content marketing, and the meticulous planning of integrated campaigns that resonate with diverse audiences.
Starting his career at Ogilvy & Mather as an Account Supervisor, Ritesh cultivated foundational skills in brand development that served as a springboard for his subsequent roles in the marketing media landscape. His journey continued at Zee Entertainment Enterprise Ltd., where he honed his expertise as a Brand Executive, managing campaigns that captured the essence of modern entertainment. This experience prepared him for an exciting position at Viacom 18 Media, where he took on the role of Integrated Brand Marketing for MTV India, enhancing his capability to create captivating marketing strategies tailored for the youth demographic.
In the following chapters of his career, Ritesh expanded his expertise as a Marketing Consultant at Zostel, where he directed strategic marketing initiatives, further developing his strategic insight into the hospitality sector. He then transitioned to UNICEF, both as a Campaign Consultant and later at WASH United in Germany, where his work made significant contributions to global campaigns focusing on community and social welfare. Ritesh's adaptability and innovative approach to brand marketing provided impactful solutions for these organizations, fortifying his reputation as a results-driven professional in the marketing domain.
Most recently, Ritesh has taken on the role of Senior Brand Manager at Play Games24x7 Private Limited, where his expertise in integrated campaign planning and content development has been pivotal in driving brand growth and engagement across various platforms. His commitment to excellence enables him to oversee 360-degree media operations, including Above The Line (ATL), Below The Line (BTL), digital initiatives, and public relations strategies.
Education and Achievements
Ritesh Kanani's strong educational background has laid a solid foundation for his thriving career in brand marketing. He earned his Bachelor's degree in Mass Media with a focus on Advertising from Wilson College in Mumbai. This esteemed institution is known for its comprehensive curriculum that prepares students to thrive in the ever-evolving media landscape.
Furthering his education, Ritesh pursued an MBA in Marketing Communication and Advertising at Symbiosis International University — a premier institution that provides a robust framework for business and marketing expertise. His time at Symbiosis not only equipped him with advanced marketing strategies but also allowed him to engage in critical networking opportunities, contributing to his professional growth.
Ritesh's formative years were spent at St. Xavier's High School in Bombay, where he developed a strong foundation in communication and creative thinking, skills that are essential in the marketing field.
Key Achievements
Throughout his career, Ritesh Kanani has achieved a multitude of milestones that showcase his expertise, creativity, and strategic insight. His notable contributions to integrated campaigns have significantly impacted brand visibility and consumer engagement. At UNICEF, for instance, Ritesh helped design campaigns that promoted vital social messages, reinforcing his belief in the power of marketing for social good.
His innovative approach to content development and marketing at Play Games24x7 has received industry recognition, especially in the fast-paced gaming sector where engaging audiences is paramount.
Ritesh's ability to seamlessly blend ATL, BTL, digital, and PR efforts has enabled him to deliver comprehensive marketing solutions that drive consumer interaction and elevate brand positioning. With a keen insight into social media management, he has effectively developed strategies that resonate with targeted demographics, enhancing brand loyalty and engagement across platforms.
Ritesh's continued commitment to learning and adapting to industry trends showcases his passion for brand marketing and his dedication to achieving excellence. His professional journey thus far has not only been marked by impressive accomplishments but also by his unwavering ethos to innovate and inspire within the marketing field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.