Rita Sahajpaul

Rita Sahajpaul is a senior management professional with extensive experience in the media, technology, and data analytics sectors. She currently holds the position of Head of Data, Technology & Analytics at GroupM's Xaxis division.12

Professional Background

With over 16 years of experience spanning media agencies, FMCG, and technology domains, Rita has established herself as an accomplished business leader.3 Her expertise lies in defining enterprise IT strategies and implementing data-driven solutions.

Current Role

At Xaxis, GroupM's programmatic advertising arm, Rita leads the Data, Technology & Analytics department. In this role, she likely oversees:

• Data strategy and management
• Implementation of advanced analytics solutions
• Technology integration and innovation

Education

Rita's LinkedIn profile mentions INSEAD, suggesting she has pursued advanced education at this prestigious business school.1

Industry Involvement

Rita actively participates in industry events and discussions. For instance, she has been involved with the India Radio Forum, indicating her engagement with various media platforms.3

Rita Sahajpaul's LinkedIn username is indeed ritasahajpaul, as mentioned in the query. Her profile serves as a professional showcase of her career achievements and current responsibilities in the data-driven advertising technology space.