David Rogers

David Rogers is a prominent author, speaker, and consultant specializing in digital transformation. He is recognized as a leading expert in this field and serves as a faculty member at Columbia Business School. Rogers has authored five books, including the influential The Digital Transformation Playbook (2016) and his latest work, The Digital Transformation Roadmap (2023) .134

Professional Background

• Expertise: Rogers focuses on the strategic aspects of digital transformation, emphasizing that it involves not just technology but also leadership and organizational change. His work aims to address the high failure rates of digital initiatives, proposing a comprehensive five-step roadmap for successful transformation .12
• Consulting: He has advised numerous global corporations, including Microsoft, Google, Citigroup, and Toyota, helping them navigate the complexities of digital change .23
• Speaking Engagements: Rogers is a sought-after keynote speaker, having presented at conferences across all six continents. His insights have been featured in major media outlets such as CNN, ABC News, and The New York Times .12

Academic Role

At Columbia Business School, Rogers is the faculty director for executive education programs focused on digital business strategy and leading digital transformation. He has taught over 25,000 executives through various programs .13

Key Contributions

Rogers introduced the concept of customer networks in his earlier work, The Network is Your Customer, which outlines strategies for leveraging customer relationships to create value. His subsequent writings have further established him as a thought leader in understanding how organizations can adapt to the digital economy .24

In summary, David Rogers combines academic rigor with practical insights to guide organizations through their digital transformation journeys. His contributions have significantly shaped how businesses approach and implement change in the digital age.