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Risham Najeeb
Market Strategy Senior Account Executive at Procter & Gamble
Professional Background
Risham Najeeb is an accomplished professional with extensive experience in marketing strategy and account management, most notably at Procter & Gamble (P&G). In his current role as a Senior Account Executive in Market Strategy at P&G, Risham excels at developing and executing comprehensive strategies that drive brand growth and enhance customer engagement. His expertise spans several key areas within the marketing spectrum, including product positioning, market analysis, and consumer insights. Risham has a proven track record of success, having previously held the position of Account Executive for Baby Care at P&G, where he played a crucial role in the launch of innovative products that resonated with diverse audiences.
Before transitioning into his current role, Risham gained invaluable experience as a Sales/Customer Business Development Intern in the Oral Care division at P&G. His internship not only honed his skills in client relations and sales strategies but also allowed him to understand the inner workings of a global brand. Additionally, Risham embarked on a journey with PwC Canada as a Summer Associate, where he contributed to consulting projects that required analytical skills and strategic thinking, further broadening his professional horizons.
Risham's commitment to personal development and community engagement is evident through his active participation in university organizations. He served as Co-Chair and previously as Director of Corporate Relations and First Year Representative at the Corporate Social Responsibility Society (CSRS) at York University’s Schulich School of Business. Through these roles, Risham showcased his leadership abilities and passion for social responsibility, creating impactful initiatives that fostered an environment of collaboration and support among students.
Education and Achievements
Risham began his academic journey at John Fraser Secondary School, where he laid a strong foundation in his academic pursuits. He then advanced his studies at York University's prestigious Schulich School of Business, known for its rigorous curriculum and focus on developing future business leaders. During his time at Schulich, Risham not only excelled academically but also honed his leadership skills by engaging with various student organizations and extracurricular activities.
Throughout his career, Risham has made significant contributions to the organizations he has been part of, which is reflected in his career progression at Procter & Gamble. His ability to integrate market strategy with actionable insights has led him to become a trusted advisor within his team and among clients, empowering them to make data-driven decisions. Risham’s analytical mindset, combined with his passion for marketing, sets him apart as an innovative thinker in the fast-paced consumer goods industry.
His involvement with the Corporate Social Responsibility Society at Schulich highlights Risham's holistic approach to business education, emphasizing the importance of ethical practices in the corporate world. Through various projects, he has been instrumental in organizing workshops and seminars aimed at fostering a greater understanding of corporate social responsibility among his peers.
Achievements
- Market Strategy Senior Account Executive: Currently leading strategic marketing initiatives at Procter & Gamble, driving brand success and customer loyalty.
- Account Executive - Baby Care: Successfully launched innovative baby care products, with a focus on brand positioning and market penetration.
- Internship at PwC Canada: Contributed to various business consulting projects, showcasing strong analytical skills and strategic acumen.
- Leadership Roles: Served as Co-Chair and Director of Corporate Relations within the Corporate Social Responsibility Society, promoting engagement and social initiatives at York University.
- Academic Excellence: Distinguished performance at York University's Schulich School of Business, demonstrating commitment to personal and professional growth.
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