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Risa Kimura
Head of Global Media Planning at Septeni Global
Professional Background
Risa Kimura is a highly accomplished professional in the realm of media planning and account management, exhibiting a wealth of knowledge and expertise that has significantly contributed to her success in the advertising industry. Risa has an impressive track record that reflects her strong interpersonal skills in collaborating effectively with media buyers, creative teams, account researchers, and representatives, as well as other industry contacts. Throughout her career, she has consistently demonstrated exceptional presentation and negotiation abilities, leading to substantial closed sales numbers and the successful execution of media campaigns.
Currently, Risa holds the esteemed position of Head of Global Media Planning at Septeni Global, where she continues to lead innovative strategies to optimize media effectiveness for clients worldwide. Prior to this role, Risa was a Global Account Executive at Dentsu, one of the leading global advertising and communication firms, where she honed her skills in managing high-profile accounts and creating innovative media solutions. Her experience also includes serving as a Media Planner at Dentsu Aegis Network, where she cultivated her understanding of audience targeting and media strategy development.
Risa's ability to analyze clients’ needs allows her to develop appropriate courses of action that not only achieve desired results but also comply with clients’ budgets. This essential skill has made her a go-to person for developing tailored marketing strategies that resonate with target audiences while ensuring optimal resource allocation.
Risa's commitment to fostering a collaborative work environment is evident through her mentorship and training efforts. Recognizing the importance of nurturing upcoming talent in the field of advertising media planning, she has taken on roles as a mentor and trainer for new planners, demonstrating her dedication to the industry and to empowering the next generation of advertising professionals.
Education and Achievements
Risa Kimura's academic foundations are impressive, having studied Bachelor of Business in Agriculture Business Management at the University of Missouri-Columbia. This educational background has equipped her with a strong understanding of business principles, which she has effectively applied throughout her career in media planning and account management. Her studies have provided her with the analytical skills necessary to assess market trends and the economic aspects of advertising.
Additionally, Risa broadened her international perspective by participating in an exchange program at Wuhan University, where she focused on Chinese Language and Literature. This experience not only immersed her in a different culture but also enhanced her language skills, a valuable asset in today’s globalized business environment. Understanding diverse cultural contexts allows Risa to approach media planning with a unique perspective, enhancing her ability to connect with various client demographics.
Notable Contributions and Skills
Risa's professional journey reflects a commitment to excellence, and her accomplishments in media planning and account management speak to her capabilities. One of her significant achievements includes successfully leading global media planning initiatives that have increased reach and engagement for various clients. Her analytical mindset allows her to turn data into actionable insights, thereby driving the success of integrated marketing campaigns.
Moreover, her mentorship role has empowered new advertising professionals to develop their skills, fostering a culture of learning and growth within her team. Her ability to establish trust and rapport with colleagues and clients alike is a hallmark of her professional ethos.
Risa is characterized by her openness to learning and adapting in a fast-paced industry. She continuously seeks challenges that sharpen her skills and expand her knowledge base, reinforcing her reputation as a dedicated and results-oriented media planning professional.
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