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Mayra Alves
Media Planner
Professional Background
Mayra Alves is an accomplished professional in the field of advertising and media, with a vibrant mix of experience across various organizations. Since obtaining her Bachelor's degree in Advertising and Propaganda from Universidade Metodista de São Paulo in 2012, she has honed her skills in several prestigious companies including NBS, W5, and Linking Propaganda. With a solid grounding in media planning and execution, Mayra quickly made a name for herself as a capable Media Planner Assistant, utilizing her advanced knowledge of the Office package and her fluent English to negotiate advertising spaces effectively.
Currently residing in Sydney, Australia, Mayra is actively pursuing further education and development in leadership. She has earned a Diploma in Business from Greenwich College and an Advanced Diploma from Hillsong International Leadership College. This commitment to lifelong learning showcases her dedication to personal and professional growth, ensuring she remains at the cutting edge of best practices in the advertising and business industry.
Education and Achievements
Mayra's academic journey began in Brazil, where she received her Bachelor's degree in Comunicação Social with a focus on Publicidade e Propaganda from Universidade Metodista de São Paulo. Her education laid a strong foundation for her burgeoning career in advertising and media, equipping her with the theoretical knowledge and practical skills necessary to succeed in the fast-paced world of marketing.
To further refine her skill set, Mayra sought additional qualifications, including a Diploma in Business at Greenwich College and an Advanced Diploma in Leadership at Hillsong International Leadership College, enriching her understanding of business management and enhancing her leadership abilities. These educational pursuits reflect her proactive approach to professional development and her desire to contribute positively to the teams and organizations she is part of.
Achievements
Throughout her career, Mayra has demonstrated remarkable adaptability and foresight, transitioning effortlessly between roles and industries. As a Media Planner Assistant at NBS, she played a pivotal role in developing advertising campaigns that captured the attention of target audiences. Her responsibilities required a keen eye for detail and strong negotiation skills, both of which she executed with precision.
In addition to her role at NBS, Mayra enhanced her expertise by working with other notable organizations such as W5 Comunicações and Linking Propaganda, where she contributed significantly to media planning initiatives. Her roles included not just planning but also graphic production assistance—further showcasing her diverse capabilities in the advertising domain. Her time as a Creative Technology Video Intern at Hillsong Church allowed her to explore the intersection of creativity and technology, broadening her perspective on how digital tools can enhance messaging and audience engagement.
In the retail sector, Mayra took on the role of Sales Assistant at MYER, where she gained valuable customer service experience and a deeper understanding of consumer behavior. This experience is crucial in today’s advertising landscape, where understanding the audience is key to developing effective campaigns. Her background as Auxiliar de Atendimento (CRM) at Fiat Paulitalia and her internship at Genius Publicidade have also provided her with a well-rounded view of the advertising ecosystem, building her expertise in customer relationship management and marketing strategies.
Mayra Alves stands out not just for her qualifications but also for her committed approach to her career and education. As she continues her studies in leadership while living in Australia, she is poised to leverage her extensive background in advertising and media to make a lasting impact in the industry. Her journey is a testament to the importance of adaptability and continuous learning in carving out a successful career path in the dynamic field of advertising and business.