Riley Timmins

Riley Timmins is the Director of Marketing at Cacheflow, a Palo Alto-based startup that offers a deal-closing platform unifying CPQ, renewal management, and billing.1 Here's a brief overview of Riley's professional background and achievements:

Professional Experience

Riley joined Cacheflow as Growth Marketing Lead in November 20223 and has since been promoted to Director of Marketing.4 In this role, he has been instrumental in driving the company's marketing efforts and improving their advertising performance.

Achievements at Cacheflow

Under Riley's leadership, Cacheflow has seen significant improvements in their marketing strategies:

• Improved LinkedIn Ads attribution by 30% using Factors.ai1
• Generated $65,000 in pipeline using their own product5
• Implemented successful SEO strategies, resulting in $100,000 in pipeline within 6 months7
• Leveraged community marketing through partners like RevOpsCoop to expand their reach6

Marketing Approach

Riley has demonstrated a data-driven approach to marketing, focusing on:

1. Improving lead source attribution
2. Enhancing LinkedIn ad performance and audience targeting
3. Optimizing conversion rates
4. Implementing effective outbound campaigns
5. Utilizing SEO strategies for pipeline growth

Background

Prior to joining Cacheflow, Riley worked as a Growth Marketing Consultant.4 He received his education from Dalhousie University.2

Riley Timmins is known for being a creative problem solver with proven experience in leading growth marketing for tech companies.2 His work at Cacheflow has shown his ability to leverage various marketing tools and strategies to drive significant results in terms of pipeline growth and improved ad performance.