Kate Vasylenko

Kate Vasylenko is a prominent figure in the marketing industry, currently serving as the CEO and co-founder of 42DM, a full-service B2B marketing agency focused on technology businesses. She is also a member of the CMO Alliance and the Forbes Agency Council. With over 15 years of experience in marketing across various global markets, she has established herself as a strategic leader in the field.

Background and Education

• Academic Qualifications: Kate holds a Master's degree in Applied Mathematics and an MBA from the University of Chicago Booth, which complements her extensive experience in digital marketing and communications.
• Professional Experience: She has worked with notable brands such as Cartier, where she was involved in strategic planning and marketing initiatives. Her expertise spans across multiple sectors, including B2B tech, e-commerce, and education.

Professional Achievements

• Awards: Kate has received several accolades for her innovative approaches to marketing, including recognition at global innovation awards like Cannes Lions.
• Thought Leadership: She is known for her engaging keynote speeches and contributions to discussions on contemporary marketing challenges, emphasizing the need for adaptability and customer-centric strategies.

Current Role

At 42DM, Kate leads a team that specializes in leveraging data-driven strategies to enhance brand visibility and customer engagement. Her insights into market dynamics are highly regarded, making her a sought-after speaker and mentor in the industry.

In summary, Kate Vasylenko is a seasoned marketing professional whose leadership at 42DM and involvement with CMO Alliance reflect her commitment to driving innovation within the marketing landscape.