Erasmus University Rotterdam

General Manager at Keune Haircosmetics

Responsible for the growth and expansion of our international subsidiaries/countries.

Keune Haircosmetics | B Corp

Global Subsidiary Director

Keune Haircosmetics is an independent family owned company. The premium hair care brand was founded in 1922 in Amsterdam. Keune’s products are sustainable and cruelty free. Keune has received the Royal Predicate and is B Corp certified.

In this role I’m responsible, with a team of 47 fte, for the development of the Dutch business and all disciplines (sales, marketing & education).

General Manager

Link is a marketing company that is specialized in sales activation and loyalty concepts for the FMCG market. With a diverse client portfolio; both national and international food and drug suppliers and retailers, it helps many companies to generate more business.

Link | We Create Business

Managing Director

Responsible, with a team of 6 fte, for the development of E-Commerce, Trade Marketing & Business Planning for the consumer division of L'Oréal Netherlands.

L'Oréal

Group Account & Planning Manager

Member of the AS Watson Team and responsible for the Volume Categories (Haircare, Styling, Coloration and Deodorant).

Key Account Manager

Member of the Food Team and responsible for the clients of Superunie.

(Jr.) Account Manager

Sales Representative for Active Cosmetics Division.
Member of the AS Watson Team and responsible for:
- The Body Category
- The Fragrances Category 
- Several Efficiency Projects
- Account Support Volume & Make-up Categories

Management Trainee

Responsible for the management of a mobile student casino.
Activities: directing other partners, maintaining customer relations,
acquisition of new contracts and managing the staff (32 part-timers).
Average number of shows per year: 105

Rik van Casteren