Rick Schreuder

Rick Schreuder is a retail trends enthusiast with a focus on successful store design, leading a team of 60 professionals at WSB Interieurbouw in the realms of branding, retail design, and store layout from concept to execution.

Schreuder and his team have collaborated with renowned brands like Van der Leeuw Optiek, Coolblue, Intersport, Livera, Anna van Toor, Fietsenwinkel.nl, Optiek Frits van den Bosch, and City Lens, crafting unique and commercially successful retail experiences.

With educational backgrounds in HAVO, specializing in Natural Sciences and Health at Van Lodenstein College, and BBE in Construction Engineering Business Management from Hogeschool van Utrecht, Schreuder brings a blend of technical expertise and market understanding to his retail design endeavors.

Prior to his role at WSB Interieurbouw, Schreuder has garnered experience in sales positions at Goood Retail and EeStairs, along with serving as a Research Scholar at BAM Rotterdam Plan en Vastgoedontwikkeling.

Driven by a passion for creating experiential brand identities, Schreuder's approach focuses on understanding consumer motivations and purchasing behaviors, drawing inspiration from global cities like New York, Paris, and Berlin to craft design solutions that are distinctive, engaging, and commercially impactful.