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    Samantha Lee

    Co-Founder of Hopewell Brewing Company

    Samantha Lee is an experienced insights detective and brand strategist with over 10 years of professional experience. She has worked with a number of successful companies including The Heineken Company and Bombas, an NYC-based comfort-focused apparel brand. Lee has a talent for identifying patterns, solving problems, and understanding people, which has brought her success in the field of customer insights and strategy. Lee's current role at Bombas involves leading and growing their customer insights and strategy team, working to help brands understand their customers and find new opportunities.

    Highlights

    Illinois Brewing Insider Samantha Lee, co-owner of Hopewell ...
    Jan 22 · dillpickle.coop
    Owner Spotlight: Samantha Lee, #2934 - The Dill Pickle Food Co-op
    Jun 10 · vinepair.com
    Hopewell Brewing's Samantha Lee Is Not Your 'Average' Craft Beer ...
    Hopewell Brewing's Samantha Lee Is Not Your 'Average' Craft Beer ...

    Related Questions

    What role does Samantha Lee currently hold at The Heineken Company?
    How did Samantha Lee transition from The Heineken Company to Bombas?
    What are some notable achievements of Samantha Lee in her career?
    What is Samantha Lee's background in consumer insights?
    How has Samantha Lee contributed to Hopewell Brewing Company?
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    Experience

    Co-Founder of Hopewell Brewing Company
    Board Chair at Healing to Action (January 2020 - Present), Program Associate at Open Society Foundations (November 2013 - July 2015)

    Education

    Bachelor of Science in Media Studies and Anthropology from University of Illinois Urbana-Champaign (2006 - 2010)

    Location

    United States