Richard Rocca

Richard Rocca is a seasoned professional with a diverse background in business development, strategic partnerships, and customer data & loyalty platforms.

He holds a Bachelor of Business Administration (B.B.A.) from San Francisco State University, bringing a strong educational foundation to his career.

Richard has served in key roles such as Strategic Advisor for Strategy & Partnerships at WellPay, Account Director at T-Mobile (Adobe), and Sr. Director Strategic for Customer Data & Loyalty Platforms at Mastercard.

With extensive experience at Adobe in various capacities including Customer Data & Segmentation Expert in healthcare and financial services, he has a deep understanding of data-driven strategies.

His leadership roles have included positions such as VP of Publisher at Say Media and Six Apart, Co-Founder at betwyx, and SVP of Sales & Business Development at NaturalPath Media, acquired by Six Apart.

Throughout his career, Richard has demonstrated expertise in media development, revenue strategy, and business development, working with notable organizations like Mode Media Corporation and Evolve Media, LLC.