Richard Ivey

Richard Ivey is a seasoned marketing professional with a wealth of global experience, adept at leading diverse teams and fostering collaboration across different regions and disciplines. Currently focused on driving future portfolio development in the USA spanning various categories, including the deployment of ESG platforms.

With a track record of surpassing volume and revenue targets, Richard excels in establishing new brand identities and innovative strategies to fuel long-term growth in key markets. His results-driven approach and proactive attitude make him a valuable asset in any marketing endeavor.

Educationally, Richard pursued his A-Levels and GCSEs at Millfield School in Somerset, followed by a degree in English Literature from the University of the West of England. These academic foundations have equipped him with a strong analytical and communication skillset, complementing his professional achievements.

Richard Ivey's extensive professional journey includes key roles at renowned organizations like Reynolds American Inc. where he serves as the Vice President of Marketing Product Development. Prior to this, he held significant positions at British American Tobacco, overseeing consumer marketing, brand management, strategic planning, and business development in various regions.

Having also contributed to OgilvyAction in business development and sports and entertainment management roles, Richard's diverse experience underscores his versatility and adaptability in navigating different sectors of the marketing landscape.

Richard's career trajectory reflects a commitment to excellence and a strategic outlook towards driving business growth through innovative marketing strategies and cross-functional team leadership.