John Costello
John Costello
John Costello is a veteran in the world of consumer products and services, retail, and technology. With over 30 years of experience, Costello has held top management positions in well-known companies like Dunkin' Brands, The Home Depot, Yahoo, and Pepsi-Cola USA. He has overseen marketing and innovation strategies for these giants and built a reputation as a trailblazer in digital transformation and omni-channel marketing. Costello has been recognized for his innovative ideas and leadership, earning spots in the Chief Marketing Officer Hall of Fame, Retail Advertising Hall of Fame, and ranking among the Top 10 Merchants.
Currently, John Costello is the CEO of Costello Ventures/Bottom Line Branding. He is also an advisor to companies like Canva, FabFitFun, Untuckit, and WinView Games. He serves as a past Chairman of the Modern Marketing Association, the Association of National Advertisers, and the Advertising Council, and has significant governance experience, having held positions on the board of directors for companies like Ace Hardware, The Quaker Oats Company, and GroundTruth.
Costello's specialties include strategy, marketing, retailing, omni-channel marketing, digital transformation, mobile and social media marketing, eCommerce, and product development.