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Rich Wang
Director of Analytics & Fan Engagement at Minnesota Vikings
Rich Wang is an accomplished professional with a background in analytics, fan engagement, and marketing within the sports and entertainment industry.
With experience as the Head of analytics teams for NFL stadium projects that collectively generated over $1.5B in revenue, Rich has a proven track record of driving revenue and enhancing fan experiences through data-driven strategies.
Rich holds a Bachelor's degree in Marketing from Manhattan College and has worked in various capacities for prestigious organizations like the Minnesota Vikings, Madison Square Garden Entertainment Corp., Levi's Stadium, San Francisco 49ers, and more.
He has spearheaded the creation and development of departments focusing on full-stack engagement and mobile marketing, leading the architectural design of stadium mobile applications, mobile concession utilities, rewards/loyalty programs, LTV personas, and consumer databases, all aimed at elevating the fan experience.
Rich is known for pushing legacy organizations beyond conventional boundaries, prioritizing data-driven decision-making to inform team strategies, and fostering a team-first culture.
His educational background coupled with his extensive experience in analytics, fan engagement, and marketing make him a valuable asset to any organization aiming to leverage data to drive growth and innovation.