Rich Taylor

Rich Taylor is an experienced marketing executive currently serving as the VP of Marketing at Zenlytic, a company focused on generative AI for data.1 He joined Zenlytic in April 2024, drawn to the company's combination of generative AI technology with comprehensive business intelligence capabilities.3

Professional Background

Rich has an extensive career in marketing and business operations for software companies, particularly in the startup and growth-stage sectors. His experience includes:

• Leadership Roles: He has held VP and director-level positions in marketing, demand generation, and business operations at several notable tech companies.1
• Industry Experience: Rich has worked with companies specializing in data analytics, software development tools, and SaaS platforms.1
• Track Record: He has been involved with 6 companies that were acquired (including 3 unicorns) and 4 that are still growing (including 1 unicorn).1

Areas of Expertise

Rich's skill set encompasses:

• Business planning and strategy
• Revenue growth for startups
• Demand and lead generation
• Marketing automation
• Software and online marketing
• Sales management and operations
• Customer success
• Product marketing and positioning1

Education

Rich holds:

• An MBA with a focus on Marketing
• A Bachelor of Science in Business Administration, also with a Marketing emphasis2

Current Roles

In addition to his position at Zenlytic, Rich is also:

• A mentor for First Round Fast Track
• An advisor for Wilderness Labs Inc.1

Rich Taylor's approach to marketing is characterized by a combination of strategic thinking and genuine interpersonal skills. He is known for being thoughtful in his business strategies and maintaining authentic relationships with people.1