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Rich Rizzo
Director, Consumer Insights
Rich Rizzo is a successful and goal-oriented business leader with extensive experience in brand-building and innovation. He has collaborated with some of the most renowned retailers and brands in the United States, driving top-line revenue and profit growth. Rich attended Lake Forest College, where he studied Economics, before earning an MBA in Finance from Robert Morris University in Pittsburgh, PA.
Rich has held several senior-level positions during his career, including Senior Manager of Consumer Research at Walgreens, Vice President of Consumer Insights at Vision Critical, Senior Planner at TPN, Manager of Market Research at OfficeMax, and Director of Consumer Research at General Growth Properties. Additionally, he was once a Recruiter at AccountPros, Advanced Financial, and also worked as a Credit Analyst at Old Kent Bank and in Ops at Federated Investors.
In his current role as Senior Manager of Consumer Research at Walgreens, Rich leads consultative research engagements, grows existing accounts, and develops new business relationships. He analyzes complex problems to design and implement actionable, realistic solutions that drive innovation.
