Mindy Sher is a highly experienced brand strategist focused on connecting consumer behaviors and needs to businesses and brands. With a thorough education in International Political Science at the University of Cape Town, and a Bachelor of Political Science and Marketing from Washington University in St. Louis, Mindy brings a unique perspective to her work in qualitative market research and marketplace trend analysis. Over the years, she has gained a wealth of knowledge in this field, having worked as Director of Customer Research and Insights at a startup in stealth mode, Head of Research at Luminary Media, Senior Manager of Research and Customer Insights at Jet.com, UX Research Manager, UX Researcher, Brand Strategist at Sterling Brands, Associate Manager of Consumer Research at Hearst Magazines, and Trend Analyst at FATHOM+HATCH. Mindy is driven by intuition and curiosity, which allows her to fuel her work on brand strategy and innovation.