Rich LeFurgy

Rich LeFurgy is a prominent figure in the digital advertising industry with extensive experience as an independent board member, advisor, and investor. He has been involved with over 65 digital advertising companies, focusing on adtech, digital marketing, direct-to-consumer, and data services.1

Career Highlights

• Founding Chairman of the Interactive Advertising Bureau
• Director of the 4A's San Francisco Institute of Advanced Advertising Studies
• Held 12 independent board director positions
• Completed 36 advisory projects in fundraising, marketing, and sales
• Made 24 angel investments

Industry Experience

Rich LeFurgy has a unique background that bridges Madison Avenue and Silicon Valley:

• 17 years in traditional ad agency business in New York (NW Ayer)
• Over 20 years in digital advertising and marketing
• SVP Sales at Starwave and Walt Disney Internet Group
• General Partner at WaldenVC
• Founder of Archer Advisors

Recognition

LeFurgy has received numerous accolades for his contributions to the advertising industry:

• Hal Riney Icon of Marketing Award
• Adtech Industry Achievement Award
• Interactive Advertising Bureau Lifetime Achievement Award
• Inducted into Advertising Age's Interactive Hall of Fame
• Named one of "12 Individuals that made a difference" by Internet World Magazine
• Dubbed the "Johnny Appleseed of online advertising" by USA Today

Industry Involvement

Rich LeFurgy has been actively involved in various industry associations:

• Interactive Advertising Bureau (Founding Chairman, Board of Directors, Ex-Officio)
• San Francisco Bay Area Innovation Group (Founding Chairman)
• P&G FAST Summit (Founding Chairman)
• Advertising Research Foundation (Board of Directors)
• Advertising Education Foundation (Board of Directors)
• ad (Advisory Board)1

His role as Director of the 4A's San Francisco Institute of Advanced Advertising Studies aligns with his extensive experience and commitment to advancing the advertising industry.