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Rich Guest
Chief Brand Officer and Award-Winning Creative Marketer
Rich Guest is an Adjunct Lecturer of Communication at the University of Southern California (USC), where he leverages his extensive experience in marketing and digital media. He has been in this role since December 2021 and is known for his expertise in modern marketing strategies, digital media, and creative brand development.12
Professional Background
Rich Guest has over 20 years of experience in various marketing and leadership roles, including significant positions at major companies. He is currently the Senior Vice President of Brand and Digital Marketing at IMAX, where he continues to apply his skills in a dynamic environment. Prior to this, he served as the Vice President of Marketing Communications for Burger King, where he played a key role in developing impactful marketing campaigns.13
Achievements
Throughout his career, Rich has been recognized for his innovative marketing strategies, winning over 45 awards at the Cannes Lions Festival of Creativity for campaigns such as Burger King's "Confusing Times" and Skittles' "Exclusive the Rainbow" and "Broadway the Rainbow"—the latter being one of the most awarded ads of 2018.12
Education
Rich holds an MBA in Organizational Leadership and Marketing from Northwestern University's Kellogg School of Management, and a BA in English Language and Literature and Political Science from Indiana University Bloomington.13
In addition to his teaching and marketing roles, Guest is noted for his passion for building teams and brands through a blend of creativity and analytical thinking, reflecting a strong foundation in both the art and science of marketing.12
