Northwestern University - Kellogg School of Management

Indiana University Bloomington

Omnicom University

Award Winning Creative Marketer with Deep Digital Expertise

The Annenberg School for Communication and Journalism at USC is consistently ranked as having one of the best graduate schools for Communications.

Teach Master's level courses, in the Communications Management degree program, focused broadly on digital marketing and specifically on how to connect with audiences using an array of media or technologies, how to develop winning content that engages consumers with brands, and how to discern which strategies work and which don’t.

Teach Master's level courses, in the Digital Media Management degree program, focused on implementing long-range strategies for ethical digital media management and marketing as well as directing digital content across platforms to achieve organizational objectives.

University of Southern California

Adjunct Lecturer of Communication

IMAX is the most beloved and successful technology company focused on the theatrical entertainment experience.

Oversaw the marketing teams dedicated to brand, DTC, CRM, social media, paid media, and website/app design. 

Led the team responsible for redesigning imax.com as a ticketing engine, resulting in a significant increase of sales as well as an expanded (and profitable) partnership with Fandango.

Led the team that reimagined IMAX’s social media strategies and execution to focus on fan-first editorial content, resulting in 500,000 incremental followers across the brand’s primary, global handles.

Led the team that launched IMAX’s first fan shop and merchandise collections; achieving net profitability and a deeper relationship with the brand’s most ardent fans.

Led the internal task force responsible for global marketing of IMAX's Taylor Swift and Beyonce concert films screenings, resulting in record breaking box office for IMAX.

IMAX

Senior Vice President, Head of Global Brand and Digital Marketing

Established in 1954, Burger King is the third largest burger-focused quick service restaurant in the world.

Oversaw all advertising, merchandising, design, organic social media, and paid media activities inclusive of a $300MM budget.

Led the team that produced the Cannes Lions winning "Confusing Times" (one of the 30 best ads of 2021 according to Ad Age) as well as "Keep it Real Meals" which accounted for 3 of the top-7 celebrity meal deals of 2021 (also per Ad Age) and was recognized with 3 Cannes Lions Shortlists (Brand Activation, Direct, and Entertainment).

Led the team that designed a significant digital transformation resulting in an ~500% increase in the brand’s digital media spend as well as new ways-of-working and new agency partnerships.

Burger King

Vice President, Head of Brand Communications - North America

DDB is one of the world’s largest and most creatively awarded advertising agencies.

Promoted to DDB's global, corporate leadership team from Tribal Worldwide.

Led marketing, partner ecosystem, and digital transformation projects inside of DDB and with the agency's key global clients in the CPG, telecom, and technology categories.

Selected for a secondment with Omnicom where I was tasked with spearheading the creation of Omnicom's global, cross discipline agency model to support Unilever's transformation of its partner ecosystem.

Global Chief Digital Officer

Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions.  It is a marketing holding company that owns agencies including BBDO, DDB, and TBWA.

Selected for a secondment to Omnicom (DDB’s parent company) and tasked with spearheading the creation of Omnicom's global, cross discipline agency model to support Unilever's transformation of its own partner ecosystem.

My team and I created Encircle, a virtual agency, offering Unilever’s brands the opportunity to access to all of Omnicom's best talent, regardless of "home" agency, in the disciplines of advertising, digital, public relations, and shopper marketing.  

This new model was implemented with top brands including Carte D'Or, Cornetto, Rexona (a new business win for OMC), Sunsilk (another new business win), and Wall's leveraging top talent from "home" agencies such as adam+eve/DDB, AMV BBDO, BBDO New York, DDB Istanbul, FleishmanHillard, Haygarth, In Press Porter Novelli, RAPP, and TLGG.

Global Client Leader (Omnicom)

DDB is one of the world’s largest and most creatively awarded advertising agencies.

Stewarded several of DDB's largest, global client relationships -- such as Mars Incorporated and AT&T -- across multiple offices including adam+eve/DDB, DDB Chicago, DDB Guangzhou, DDBmudra, DDB Mexico, DDB New York, DDB Unlimited (Amsterdam), and Tribal Worldwide.

Co-led the team that conceived, sold, developed, and produced Skittles' "Broadway the Rainbow" Super Bowl program, named the funniest Super Bowl commercial of 2019 and which won 12 Lions at Cannes 2019.

Direct brand and category experience included AT&T, CPG, Mars Wrigley (3 Musketeers, Juicy Fruit, Milky Way, Skittles, Starburst), Mars Pet Nutrition (IAMs, Dreamies/Temptations, Perfect Fit), Royal Canin, telecom, and Unilever (Heart Brands - Good Humor/Wall's, Lipton, Sunsilk).

Executive Vice President, Global Business Director

DDB is one of the world’s largest and most creatively awarded advertising agencies.

Selected for a secondment to DDB (from Tribal Worldwide) and tasked with stewarding the agency’s global relationship with Mars Inc. resulting in enhanced creative product, a stronger set of client relationships and increased revenues (~15% globally).

Co-led the team that conceived, sold, developed, and produced Skittles' lauded "Exclusive the Rainbow" campaign which was the most awarded creative in 2018 inclusive of 10 Cannes Lions and two of ADWEEK's Project Isaac awards.

Direct brand experience included Mars Wrigley (3 Musketeers, Juicy Fruit, Milky Way, Skittles, Starburst), Mars Pet Nutrition (Eukanuba, IAMs, Dreamies/Temptations), and Royal Canin.

Global Business Director - Mars Inc.

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Maintained P&L + general management responsibilities for all North American offices and opened two new offices, in Los Angeles and Dallas, in support of the agency's growing AT&T relationship.

Selected for two separate secondments with DDB.  In the first, I was tasked with assisting the Global Chief Marketing Officers at Mars Inc., in defining programs which would future proof their marketing function as well as transform their digital marketing function.  In the second, I was tasked with stewarding the agency’s global relationship with Mars Inc. 

Direct brand experience included AT&T, Mars Wrigley (3 Musketeers, Milky Way), and Pfizer Consumer Healthcare (Advil, Thermacare, Centrum, Robitussin).

President, North America (Tribal Worldwide)

DDB is one of the world’s largest and most creatively awarded advertising agencies.

Selected for a secondment to DDB (from Tribal Worldwide) and tasked with assisting the Global Chief Marketing Officers at Mars Inc., as well as the marketing leadership of its individual business segments, to define programs which would future proof the marketing function, transform digital marketing execution, & increase the digital IQ of Mars' associates.

Global Digital Director - Mars Inc.

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Maintained P&L + general management responsibilities for the agency's US office network as well as oversight of key client relationships.

During this time Tribal was named to the FWA Hall of Fame & won Agency of the Year recognition from the Webby Awards.

Direct brand included Alcon Vision Care (CIBA Vision), Disney Cruises, H&R Block, HISTORY (Vikings), NFL (Fantasy Football), Nickelodeon (SpongeBob SquarePants, Teenage Mutant Ninja Turtles), PepsiCo (Quaker Oats), Pfizer Consumer Healthcare (Advil, Thermacare, Centrum, Robitussin), and The Lunchbox Fund.

President, U.S. Operations (Tribal Worldwide)

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Led New York office inclusive of P&L + general management responsibilities for a staff of 85+ while leading client relationships.

Direct brand experience included Diageo (Bailey's, Guinness, Jose Cuervo, Smirnoff), Johnson & Johnson (AVEENO, Clean & Clear, Neutrogena, RoC), Hiscox, H&R Block, Philips (Norelco), Solvay Pharmaceuticals (Androgel), and SyFY (Battlestar Galactica, EUReKA).

Managing Director, New York Office (Tribal Worldwide)

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Led the processes which resulted in a 300% increase in the retained revenue associated Tribal’s relationship with Neutrogena.

Direct brand experience included Johnson & Johnson (Clean & Clear, Neutrogena), Jose Cuervo International (Especial, Reserva de la Familia), and Philips (Norelco).

Director of Client Service and Development, New York Office (Tribal Worldwide)

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Direct brand experience included Luxottica Group (Lenscrafters), Morton Salt, Northwestern Mutual, and R.W. Baird.

Director of Client Development, Chicago Office (Tribal Worldwide)

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Supported multiple, high profile, transmedia advertising initiatives including Ted Ferguson Bud Light Daredevil.

Direct brand experience included DELL, Anheuser-Busch (Budweiser, Bud Light), and McDonald’s.

Client Service/Account Management and Strategy (Tribal Worldwide)

comScore is a global, trusted partner for planning, transacting and evaluating media across platforms. 

Individual contributor on a small team of marketers working to launch the comScore brand and position it as a viable alternative to Nielsen in measuring, and quantifying the value of, website traffic.

comScore, Inc.

Associate Marketing Manager

DDB is one of the world’s largest and most creatively awarded advertising agencies.

Supported multiple, high profile, transmedia advertising initiatives including The Concert for World Children’s Day which raised funds for Ronald McDonald House Charities.

Direct brand experience included McDonald's and Ronald McDonald House Charities.

Client Service/Account Management and Strategy

Tribal Worldwide was a leading digital marketing agency wholly owned by DDB.

Conceived, designed, and implemented McDonald’s first in- video game product placement strategy which resulted in the brand securing a significant presence in The SIMS Online (Electronic Arts) and leading to the brand’s presence in multiple EA Sports titles such as NBA Live.

Direct brand experience included McDonald's, Ronald McDonald House Charities, Microsoft, Qwest, and Universal Studios.

Incorporated in 1896, J. Walter Thompson was the first American advertising agency to expand internationally.  JWT merged with Wunderman in 2018.  Wunderman Thompson was absorbed by VML in 2023.

Supported multiple, high profile, transmedia advertising initiatives including the Explorer SportTrac Challenge.

Direct brand experience included Ford Motor Company (Corporate, Cars, SUVs).

Rich Guest