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Ricardo Reyes
Global Communications Officer
Ricardo Reyes is a seasoned communications professional and the founder of Narra, a strategic advisory firm he established in January 2020 and led until January 2023. At Narra, he focused on providing strategic advice to startup founders and CEOs regarding company positioning and re-positioning.
Prior to Narra, Reyes held significant roles in various high-profile organizations. He served as the Global Communications Officer at Dyson from November 2016 to September 2019, where he was instrumental in transforming the company's global image from a vacuum manufacturer to a technology innovator. His career also includes a tenure as Vice President of Global Communications at Tesla and a role as Senior Manager for Litigation and Policy Communications at Google, where he was involved in major media relations and crisis communications efforts.
Reyes has a background in politics, having worked in the White House and co-founding the grassroots organization R4C16.org during the 2016 elections. He holds a degree from Rice University and is currently based in Bath, England.12
