Renée Smith

Renée Smith is a highly skilled Jamaican digital data nerd with a background in digital marketing, data analysis, and project management.

She is proficient in developing digital marketing strategies for a wide range of companies, specializing in paid advertising on platforms such as Google Ads, LinkedIn, Facebook, Instagram & Twitter with a focus on achieving conversions.

Renée excels in analyzing data to derive valuable insights that drive marketing decisions and enhance campaign performance.

Notable achievements include managing a successful digital campaign for Heineken Jamaica, doubling ad campaign performance for clients while optimizing budgets, and creating marketing strategies that have generated significant revenue for her clients.

Her exceptional proposal for the reinstatement of Heineken's local Instagram account gained recognition from the global marketing team and became a template for a regional pilot program.

In the future, Renée aims to further develop digital marketing strategies, enhance her paid advertising skills, delve into project management while pursuing PMP certification, leverage data analytics to boost conversions, indulge in creative writing for content marketing, and explore her newfound passion for swimming with the goal of participating in a triathlon.

Renée holds a BA in Mass Communication and an Associates of Science in Information Science from Northern Caribbean University.

Her professional journey includes roles such as Digital Marketing Consultant at Freelance Consultant, Digital Strategist at One Great Studio, Account Executive at Grapevine Marketing & Associates, Account Manager at Toucan, Audio Visual Arts Communication Specialist at EXIM Bank of Jamaica, Marketing Representative at Info Exchange Limited, and Corporate Communications Assistant at West Indies Alumina Co.

Renée's diverse experience across various organizations reflects her adaptability and expertise in the marketing and communications domain.