Ken Peterson

Ken Peterson is an experienced professional in the customer experience (CX) and market research industry, currently serving as the President of QuestionPro's Customer Experience division.1 With over two decades of experience, Ken has established himself as a leader in helping clients succeed through customer experience initiatives.1

Career Highlights

Ken joined QuestionPro in February 2020 as President - CX.1 In this role, he is responsible for:

• Providing top-level support and CX expertise to QuestionPro clients
• Leading the Enprecis Automotive Experience team
• Bringing customer experience and vehicle quality research to OEM automotive clients1

Prior to QuestionPro, Ken held several leadership positions at Ipsos:

• Chief Operating Officer, Executive Vice President (2015-2017)
• Chief Operating Officer, Senior Vice President (2010-2015)
• Senior Vice President (2008-2010)
• Vice President (2004-2008)1

Expertise and Achievements

Ken's areas of expertise include:

• Data analytics and insights
• Business consulting
• Project/Program management
• SaaS deployments
• Senior leadership
• Company operations
• Business development
• Innovation1

His accomplishments include:

• Delivering relevant insights and fact-based execution
• Achieving bottom-line results
• Receiving two US CXA Awards in 20221

Current Role at QuestionPro

At QuestionPro, Ken leads a team that serves over 2.5 million users across 40 countries.1 The company provides online survey software and tools for:

• Survey creation, distribution, and analysis
• Polling
• Tablet-based mobile research
• Data visualization1

Ken's focus is on integrating top-level CX support with business insights to help QuestionPro's clients succeed in their customer experience initiatives.1