DeAnna Marie Federico

DeAnna Marie Federico is a seasoned professional in the retail marketing industry, currently serving as the Vice President of Retail Marketing at Rare Beauty, a position she has held since August 2019.1 With a career spanning various prestigious companies, Federico has established herself as an expert in her field.

Career Highlights

Education and Background: Federico holds a Bachelor of Science in Business Administration and Economics from Saint Mary's College of California, providing a strong foundation for her career in marketing and sales.1

Professional Experience: Throughout her career, Federico has held several notable positions:

• Vice President of Retail Marketing at Rare Beauty (current role)
• Trade Marketing Director at Luxury Brand Partners, LLC
• Director of Retail Marketing at Too Faced
• Sales Promotion Manager at Jurlique1

Role at Rare Beauty

As the Vice President of Retail Marketing at Rare Beauty, Federico plays a crucial role in the company's marketing strategies and retail presence. Rare Beauty is a cosmetics company based in El Segundo, California, known for its makeup products that are designed to make users feel good without hiding their unique features.2

Company Information:

• Industry: Cosmetics and Beauty Supplies
• Employee Size: 100-200 employees
• Headquarters: El Segundo, CA, 90245 US3

Federico's expertise in retail marketing is particularly valuable for Rare Beauty, as the company distributes its products through select retailers such as Sephora and Space NK, in addition to its own website.2

Her LinkedIn profile can be found under the username deanna-marie-federico-488a2715, where she has 311 connections.4