Renata Rosendorfska
Renata Rosendorfska is a seasoned executive manager with more than a decade of experience in Market Research and holding C-level positions in various multinational companies. She has a proven track record of delivering results and creating value for her clients through her expertise in market research consultancy, brand strategy, digital strategy, CSR strategy, and segmentation.
Renata is a certified coach and has studied EMBA, statistics, and Six Sigma methodology from renowned institutions like the University of Pittsburgh and Charles University. Her immense contribution to the fields of marketing and research has made her a sought-after personality in the industry. She has held strategic positions in major companies like GroupM, Wavemaker, MEC, GE Money Bank, TNS Asia, and Ceska Sporitelna.
Renata's expertise lies in the audit of internal market research data, revision of market research data gathering, and recommendation of changes to optimize the client's spend as well as the value obtained. She's also adept at defining brand values, measuring brand perception, and implementing the desired brand strategy into internal as well as external processes.
She has a keen understanding of digital strategy for service companies and can provide recommendations based on the desired position and brand strategy. Renata has spearheaded implementation projects across all channels and monetization of digital presence. Her approach towards CSR strategy involves the definition and implementation phase aligning it with brand strategy across all channels and finding ways to monetize CSR activities.
Renata's ability to identify and define realistic and usable segmentation criteria makes her a valuable addition to any project. She has worked with clients from various industries such as banking, FMCG, and media to name a few, and has always come up with innovative solutions. Her dedication, knowledge, and experience make her a reliable partner for any organization looking to improve their branding and market research efforts.
