Rein Aarts

Rein Aarts is the Director at Breikers, an organization focused on promoting sustainable mobility solutions in the Amsterdam Metropolitan Area. Under his leadership, Breikers assists employers in implementing bicycle schemes and other smart mobility initiatives to enhance commuting options for employees. The organization operates on a model that analyzes employee travel behaviors and provides tailored solutions to encourage cycling as a primary mode of transport.

Aarts emphasizes the importance of innovative approaches to mobility, especially given the challenges posed by urban development and limited infrastructure. He has been instrumental in supporting over 300 organizations in the region to adopt cycling as a viable commuting option, highlighting both the benefits and logistical considerations involved in establishing effective bicycle programs.134

In addition to his role at Breikers, Aarts is active on LinkedIn, where he connects with a professional community focused on sustainable practices and mobility solutions.2