Reece Scelfo

Reece Scelfo is the Owner and Founder of Brady's Bakery, a popular bakery based in Los Angeles known for its baked-to-order, hand-crafted cookies and bread pudding. He began this venture in 2015 as a part-time hobby, which quickly evolved into a thriving business after he successfully sold his cookies at local farmer's markets.15

Brady's Bakery has gained recognition for its plus-sized cookies and unique flavors, emphasizing high-quality ingredients sourced locally. The bakery operates primarily through delivery and pickup services, leveraging ghost kitchens to expand its reach without the overhead of traditional brick-and-mortar locations. As of now, Scelfo has scaled the business to five locations, achieving a run rate of $1 million within three years.123

Before launching Brady's Bakery, Scelfo worked in the entertainment industry, holding positions such as Manager of Television Acquisitions & Development at FremantleMedia. His background in media and passion for baking have contributed to his entrepreneurial success.24

In addition to running his bakery, Scelfo is committed to giving back to the community by donating a portion of sales to various non-profit organizations.2