Rebecca Vega

Rebecca Vega is the Director of Retail Marketing at Function of Beauty, a role she has held since December 2022. In this position, she is responsible for overseeing marketing strategies and initiatives that enhance the brand's presence in retail environments.

Educational Background

Rebecca holds a Bachelor of Business Administration (B.B.A.) with a focus on Marketing, Management, and Economics from Hofstra University. Additionally, she earned a Master of Science (M.S.) in Data Mining and Predictive Analytics from St. John's University.13

Professional Experience

Before her current role, Rebecca gained extensive experience in the beauty and retail sectors:

• Senior Manager, Global Brand Marketing at DevaCurl (October 2021 - December 2022)
• Customer Business Manager at Unilever, focusing on ULTA (October 2020 - October 2021)
• Associate Category Strategy Manager for Textured Hair at Unilever (June 2019 - October 2020)
• Various roles at The NPD Group, including Product Development & Marketing Manager and Account Manager for Luxury Watches & Fine Jewelry.123

Skills and Certifications

Rebecca is recognized as a subject matter expert in hair care, particularly in textured hair products. She has completed several certifications, including:

• Deva Inspired Stylist (February 2020)
• Shea Moisture: SheaBassador Class of 2019 (March 2019)
• Business Insight: Black Belt Level 1 Certification from Delta Associates, Inc. (March 2015) .12

Awards

Rebecca was awarded the MRX Diversity Champion, Silver Award by Women In Research (WIRE) in October 2020 for her commitment to diversity in the market research field.2

Her career reflects a blend of marketing acumen and deep industry knowledge, positioning her as a key player in the beauty sector's evolution towards personalized consumer experiences.