University of Florida

University of Central Florida

University of Miami

Regional Marketing Manager at Okta, Inc.

At Wiz, I align with Enterprise and Mid Market sales segments in the South region to create opportunities via a mix of marketing tactics.

Sr Field Marketing Manager

Organizations of all sizes and industries use Wiz to rapidly identify and remove the most critical risks in AWS, Azure, GCP, and Kubernetes so they can build faster and more securely.

Field Marketing Manager

At Okta, I partnered with regional stakeholders to craft unique marketing plans to drive and accelerate sales opportunities for Enterprise and Mid segments, using 1:1, 1:few and 1:many tactics. Via tailored, creative live events, webinars, digital advertising, social networking and executive meetings, I consistently outperformed pipegen goals for the Southeast enterprise region.

In my role, I proactively engaged with direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities; working with regional sales leadership to test new processes and approaches to sales partnership and communications that would best resonate with these teams.

Okta, Inc.

Regional Marketing Manager

Developed yearly event marketing plan and strategy: including field, national, and internal events/tradeshows, as well as webinars and thought leadership opportunities. Worked alongside C-suite executives to develop agendas, presentations and plans for all large-scale internal sales events including Sales Kick Off, Quarterly Business Review Meetings, Presidents Club, and our annual Customer Advisory Board.

Castlight Health

Senior Marketing Manager - Field & National Events

As part of an innovative field marketing team, my primary functions included driving sales through creative marketing and event strategy, as well as executing programs to educate, engage and enthuse current clients + prospects.

A few of my main priorities include: 
- Developing strategic event programs to promote Castlight's thought leadership; collaborating with health plans, consultants, and partner organizations to reach prospects, upsell existing accounts and educate the market on product offerings
- Identifying relevant industry seminars/tradeshows, securing speaking engagements and appropriate levels of sponsorship, to align with regional sales goals
- Representing Castlight at events by delivering product demonstrations and communicating our value proposition
- Utilizing account-based marketing (ABM) strategies to target specific regions, industries and individual prospects, adjusting marketing plans to create and accelerate opportunities to impact deal growth
- Managing an average of 50 field events/year for 10-15 sales reps in 25 states, owning strategy and planning, venue selection, budget management, logistics, speakers, staffing and contract negotiations
- Building valuable marketing programs using both historical data and an understanding of target audience needs, challenges and competing solutions

- Coordination of annual Customer Advisory Board meeting, managing hotel contract negotiations, client travel arrangements, social events, budgets and general logistics
- Oversight of customer webinars, web pages, and resources; working cross-functionally across teams to generate topics, write compelling promotional copy, provide technical support and track metrics to nurture and leverage a growing customer fan base
- Partnered with field sales teams to arrange Regional Customer Group meetings to drive engagement and advocacy in support of new business and retention

Customer Marketing Manager

Developed creative solutions to impact organizational improvement and strengthen sales processes. At Willis - a leading global risk advisor, insurance and reinsurance broker - I was part of an internal-facing team that supports human capital sales and client service associates throughout North America and the globe. 

I was directly responsible for creation and distribution of internal communications as well as external publications, social media sites, invitations, webcasts and surveys. As knowledge manager of content and layout for our internal websites, I impacted the user experience of our field employees. 

My greatest accomplishments at Willis involved building professional relationships through the successful planning and execution of training meetings as well as client-facing, sponsorship supported events from fundraising to follow-up.

Willis Towers Watson

National Practice - Sales Development, Marketing and Events Manager

Prior to joining Willis, I effectively managed mid-size client accounts for group ancillary insurance coverage. I communicated with and presented to clients in regards to new account implementation, including contract reviews, explanation of online tools & administration procedures. Utilizing impactful relationship building and consulting abilities, I retained 92% of my inforce book of business, exceeding goal of 77%.

While at Standard, I managed the complete post-sale process, including new coverage enrollment, day-to-day client service, claims administration and analysis, renewal negotiations and add-on coverage sales. Looking for more, I planned and executed successful client social events to generate interest in product offerings and solidify broker partnerships.

Standard Insurance Company

Account Manager - FL 2-15 Life, Health & VA License

Fostered internal and external partnerships to effectively manage new and existing client accounts while processing claims, pricing ancillary coverage quotes and negotiating renewals. Resolved billing issues with policyholders, provided comprehensive customer service and communicated claim administration guidelines. Participated in prospecting events, annual enrollment meetings, and benefit fairs.

Mutual of Omaha

Sales Development Associate

Planned and staffed state and national cheer and dance competitive events, working directly with team coaches, competitors, and guests to rapidly and effectively resolve problems in fast paced, high-stress environments with up to 3,000 participants

Kristin G.